Caitlin Snider is a multidisciplinary creative director and copywriter passionate about working with purpose-driven brands and female founders. With 16 years of diverse experience in agencies, brands, and magazines, her specialties lie in the development of global 360 campaigns, leading insight-driven creative, building one-of-a-kind brand voices from the ground up, and crafting brand stories that cut through the noise. She’s currently creative director at poppi.

Wanna know more? Click here.
Or write me :) hello@caitlinsnider.com.

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  • 360 Campaign Development

  • Brand Voice Development

  • Brand Strategy + Positioning

  • Naming + Taglines

  • Creative Platforms

  • OOH, Digital, Social, Experiential, + Print

  • Music Supervision

Specialties—

  • TVC + Brand Films

  • Script + Treatment Writing

  • Mood Boarding + World Building

  • Scouting + Casting Talent

  • VO Direction

  • Trend Forecasting

  • UX Strategy + Copywriting

  • Caitlin is a magician disguised as a brand copy expert! From just one conversation about the brand and a drafted brand book, she brought our brand Hazel to life. Down to the smallest details, how we talk about specific topics, who our customer is, and who our brand is—she just gets it. She gave us the tools to build a powerful voice that is oh so Hazel. She's our secret ingredient! I can't recommend her enough.

    Aubrey Hubbell, Co-founder & Chief Design Officer at Hazel

  • Caitlin was an absolute pleasure to work with when it came to creating the manifesto and copy guidelines for our new brand. She not only brought her own ideas, but also incorporated our heritage, products, and customers when trying to create something new and fresh for us. She's reliable, intelligent and creative. I would would work with her 10x over.

    Lana Elie, Founder & CEO at Floom

  • Working with Caitlin has been amazing. She's helped us craft a unique brand voice that is true to our mission. Her copy is witty, relatable, and concise.

    Taran Ghatrora, Co-founder and CEO at Blume

  • Caitlin did a great job of immersing herself in our target consumer and creating a crisp and unique voice for our brand. The tonality she created was authentic to the brand purpose and personality. And the tone of voice guidelines she developed were very useful when briefing our executional copywriters.

    Joi Ruud, Senior Innovation Team & Founding Lead at Edgewell