I worked as Nasty Gal’s Senior Copywriter from 2014 - 2015, when they opened the doors to their first brick-and-mortar store and when the GirlBoss brand came to fruition.

Together with the rest of the editorial team, I helped to develop their first brand book and copywriting style guide as well as the editorial strategy for their very popular blog. 

From campaign strategy and execution to copywriting for in-store, online, and emails, I was responsible for bringing the Nasty Gal voice to life. I also managed and mentored a team of product copywriters.