Society has always felt the need to censor women’s anatomy in terms of both our bodies and our words. We wanted to do away with the cutesy nicknames and shameful stigma that comes with correct terminology. Which is why we wanted to acknowledge the fact that pubic is not a dirty word. With this campaign, we aimed to help women properly care for their bodies by using the proper terminology and highlighting the pain and problems that come with shaving and caring for pubic hair and skin.