WE DRESS AMERICA
With the launch of their new fashion platform, Walmart wanted to position themselves as a style destination for Americans. We Dress America highlights personal style across the country on any given day. We partnered with iconic American photographer Ryan McGinley and cast a diverse collection of real people to prove that wherever you live, your style has a home here.
From influencers like the girls of Skate Kitchen to local heroes like Blues Boy George to simply real, every day folks, we sought out people with truly great personal style. We cast a collection of uniquely stylish characters in all shapes, sizes, ethnicities, genders, ages, and backgrounds to create the most authentic and inspiring campaign Walmart had ever done.
WHAT I DID
