The goal with this 360 campaign was to bottle that one-of-a-kind summer feeling and get daters hyped about the possibilities of the months ahead by showing them that they can find what’s good for them on Bumble, whatever that may be. 

We did that by casting real couples to portray the positivity and joy that comes with dating in the summer.

The result was a global campaign that included video, social, OOH, and more and which went live in the U.S., Canada, and multiple countries across Central and South America.