Puberty is rough.
And so is, like…every phase that follows it.
Blume made its way into the self-care and skincare scene with a mission to help enlighten and empower young folks on the brink of adulthood with all-natural products that help them feel, look, and live their very best.

Blume sells all-natural skincare and self-care, products for young women. I was brought on to re-name, re-strategize, and reposition the brand (formerly known as Elle Box) into one built on empowerment, confidence, and support

That was 7 years ago. co-founders Taran, Bunny Ghatrora, and i have nurtured a close and collaborative working relationship in an effort to continuously evolve and elevate the brand even further.

Blume has since launched in-store at ULTA and Sephora. They've come to establish themselves as a trusted authority in the skincare space with covetable products and real results. And, as a result, they boast a loyal customer base and have even had several of their items go viral on TikTok. 
WHAT I DID

○ Strategy

○ Tone & Voice

○ Product Naming

○ Product Descriptions

○ Art and Photography Direction

○ UX Strategy & Copywriting

○ Tagline

○ Brand Story

○ Manifesto

○ Packaging Copy

Blume makes going all natural second nature.

Blume makes going all natural second nature. 

EMBRACING IMPERFECTION

Blume’s all about keeping it real by featuring real skin, real people, and never filtering out real problems. So our customers can always feel really seen. 

SAFE SPACE

Blume wanted to position themselves as a supportive community where young people could learn, grow, and evolve into their brilliant selves. 

CONFIDENT, TENACIOUS, AND CONSCIOUS

Part of Blume’s mission is to create a new generation of independent and fearless young people who help us to make the world a better place. 

BLUME-ING INTO OUR BEST SELVES

We take our name from both the word “bloom” and the iconic young adult author Judy Blume, both of which allude to the beauty that is growth, discovery, and authenticity. 

WHERE GOING ALL NATURAL IS SECOND NATURE

Blume cares about what you put into and on your body, as well as the effect that it has on our planet. And we think that you should too. Which is why all of our products are certified clean, cruelty free, vegan, and climate / plastic neutral.