Re:Store was a brick-and-mortar that brings online brands from URL to IRL. 

Curated for the curious, the idea was to create a community for both entrepreneurs and customers to break free from their feeds and connect in a more interactive, authentic way. 

I worked with founder & CEO Selene Cruz and digital studio The Couch to develop the brand’s voice as well as write copy for in-store, merch, and the website.