Westfield had a vision for their new World Trade Center location, which was to modernize and New Yorkify the concept of the shopping mall. Offering entertainment, connection, and entertainment, it goes above and beyond a normal shopping experience. That's why we positioned it as The New New Place to Be. 

We combined photographic elements and illustrations alongside copy with a clever twist for OOH, print, digital, and video ads that lived all over New York City for quite some time.  The grand opening was announced with a three-page ad in the New York Times that I wrote copy for.