MY SKIN, MY WAY
Gone are the days of impossibly thin, airbrushed women in tiny white bikinis. Today, Venus is a totally new brand represented by real people with beautifully real skin.
Our aim with this new global toolkit was to speak to a Gen Z audience with inclusive casting, a fresh look and feel, an authentic message about skin love, and an empowering twist on the brand’s iconic jingle covered by electro-pop star Empress Of.
Along with my art partner, I led the creative development and execution of the entire toolkit, from top to bottom, for the entire year.
WHAT I DID
